By now, most businesses know that having a good website design is important. After all, your online presence can make or break your business. But is it enough to have any website design, or do you need more than that?

For small businesses, especially if you’re faced with cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (albeit outdated) site, you may doubt the value of a redesign.

However, evidence and studies repeatedly point to the fact that good web design is important, and your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line.